Real Madrid has signed a global sports brand for its new contract, expanding its sponsorship to over $1 billion.
The Spanish football club announced the deal with a leading global sports brand on Tuesday, which will see the brand become the official sponsor of Real Madrid for three years.
As part of the agreement, the brand will have a prominent presence at all Real Madrid matches, including home games, away games, and cup competitions.
The partnership is expected to bring in significant revenue for Real Madrid, which already generates billions of dollars from ticket sales, merchandise sales, and broadcasting rights.
The announcement comes as Real Madrid continues to dominate European football, winning the Champions League title five times in the past seven seasons.
In addition to the global sports brand, Real Madrid has also expanded its sponsorship portfolio to include major companies such as Coca-Cola, McDonald's, and Puma.
The company has also launched a number of innovative marketing campaigns in recent years, including a campaign that featured the team's mascot, a giant robot called Zidane, who was able to communicate with fans through a virtual reality headset.
Overall, the signing of the global sports brand is another important step in Real Madrid's ongoing efforts to stay at the forefront of the sport and continue to grow its fan base.